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Performance Branding Going Digital

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  Traditional brand marketing isn’t what it used to be. TV audiences have declined, diminishing the impact of TV advertising, while data-driven digital marketing has become more important than ever, ushering in a new era of efficient, measurable, audience-first campaigns. And now, the COVID-19 pandemic has only accelerated these trends. It’s time for marketers to pivot to a new approach to brand building that takes advantage of the innovations of digital performance marketing. Your brand marketing can be a powerful tool for your brand now and in the future with the right strategy. That’s why we’ve developed a framework that will help you revitalize and reimagine brand marketing as an integral part of your larger cohesive marketing strategy, with measurable business impact: performance branding. What is performance branding? Performance branding uses the clear, objective KPIs of performance marketing to make brand marketing spend more accountable and efficient. In the past, “brand marke
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Digitization in Supply Chain - Today

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Digitalization is disrupting the way businesses manage and streamline their operations. A variety of technologies have already made their mark on the logistics and supply chain landscape. Upcoming developments in 5G technology, artificial intelligence, blockchain, and cloud computing will only lead to further transformation of the industry. With these breakthroughs, traditional supply chain methods will no longer suffice. To remain competitive in this dynamic environment, companies need to embrace the digital transformation of their supply chain and business operations.  This rapid pace of digital evolution brings major challenges for mid-sized companies, including the following: Scaling operations:  The internet has made growth possible for many companies where it wasn’t a few decades ago. Businesses are no longer limited to regions where they have a physical presence, and advertising has been revolutionized. This means that customer bases can widen quickly. But companies that continu
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Looking Into The Ways to Boost Your Interpersonal Communication Skills

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Without communication, nothing can get done. Communication is how we express our thoughts and feelings, personally and professionally. There are many different types of interpersonal communication and being able to master interpersonal communication is a skill that will benefit you all around. This is especially true when it comes to work because you have to know how to communicate with various personalities and people to advance.   Here’s a look at what interpersonal communication means, the different kinds of communication in general, and why they all matter. Q. What is Interpersonal Communication? Put most simply, interpersonal communication is face-to-face communication. It is the process by which humans exchange feelings, thoughts, and information. Interpersonal communication takes two or more interdependent people to happen. This means that the action of one person affects others.   Aspects of Interpersonal Communication When you break down interpersonal communication, it turns o
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Have you made your Visume?

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Let's start by asking you a question - What makes you stand out in a crowd of highly talented, competitive people? Your Visume. Now you must be asking yourself what a visume is or how to draft one? Let us dig in. Creating a video resume is a short video recorded by job-seekers/candidates to unveil their abilities, skills, and qualifications beyond the capabilities of a traditional paper resume. Video resumes are also called ‘Visume’ or ‘Video CV’. This helps candidates/job-seekers to go beyond the traditional methods of applying for a job. An amazing video resumes acts as an enhancement to the paper resumes and are not replacements. Further, a video resume not only helps prospective employers to see and hear applicants but also about how an applicant presents him/herself. They allow a candidate/job-seeker/applicant to stand out from the crowd of candidates, who apply through regular paper resumes and they directly reach the employer. These video resumes typically should last for on
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Deep Insights From - Mr. Nikhil Kulkarni

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18th August 2020: We were honoured by the presence of an alumnus, the Founder of TechDarwin, Mr. Nikhil Kulkarni. Having an industry stalwart be our guest lecturer is always exciting and insightful. Mr. Nikhil Kulkarni About Mr. Nikhil Kulkarni :  He is the co-founder of Darwin Tech ( www.techdarwin.com ); a travel technology B2B startup. He has done  B. Tech in Electronics & MBA from NITIE, A techie at heart – having pursued the whole gamut from IT Strategy to Project management, architecture, and emerging technology consulting in his 11 years in KPMG.  Nikhil quit KPMG as an Associate Director to co-found Darwin with Aditya Darooka and leads the technology end of things and is out there to pursue his ambition to create a global technology-driven business out of India. In his personal life, Nikhil is an avid blogger and crypto-currency, cleantech, and Spacetech enthusiast. During the session, we had the opportunity to learn about -  How business communication works in Consulting H
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Swadeshi Mandi || Being Vocal for Local Dhanda

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Do you remember those Sunday mornings as a child, when you used to echo the high pitched tune that the vegetable vendors would leave behind, outside your windows, on the lane? " Sabji le lo! Sabji! " It didn't matter which part of this beautiful country you belonged to or grew up in; all the variations of those tunes had something strikingly common - they'd always catch your ears. As we grew up, we often substituted this idea of sellers in our heads with big businesses and even bigger names. If we were to look closely, the essence of ' Dhanda ' - a term that completely envelops the crux of business, still lies with those vendors on the lanes, sellers on the trains, and the busy crowd at our nearest Mandi. It was in one of the very first classes of Business Communication , that our ever-inspiring professor T. Prasad, popular throughout the beautiful NITIE campus as Mandi Sir , introduced us to the idea of a Swadeshi Mandi . A place where you can shout out and
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